THE EUROPEAN TELECOM MARKET

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the European telecom industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Service integration, market diversification, international development but also innovation and optimisation of production capacities: the report details the growth levers prioritised by the European leaders in the telecom industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. FRAMING AND ENVIRONMENT

Market fundamentals

• Mobile technology

• The activity

• Suppliers and key operators

• Market maturity by region

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Macroeconomic environment

• Overview (PESTEL analysis)

• Fixed and mobile subscriptions in Europe

• Internet usage in Europe

• Smartphone sales and usage

• The penetration rate of fixed and mobile connections

• Fixed telecommunications infrastructure

• Deployment of 3G/4G/5G networks

• 4G coverage and 5G deployment in Europe

• Investments in mobile networks

THE EUROPEAN MARKET FOR TELECOM SERVICES

• Call and Internet data volumes

• BtoB and BtoC revenues of telecom services

• Average revenue per fixed and mobile user

• Pay-TV revenue

ACTIVITY AND PERFORMANCE OF LEADERS

• Rankings by revenue in Europe

• Leaders' cumulative revenue

• Leaders' aggregate operating profit rate

• Rankings by operating profit rate

• Individualised activity and performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Overview (Porter's strengths)

• Intra-sectoral competition

• Threat of new entrants

• Threat of substitutes

• Government's influence

• Bargaining power of suppliers

LEADERS' STRATEGIES

• Overview

• Debt reduction through disposal or restructuring

• Reducing operating costs

• Diversification into BtoB IT services

• Consolidation of the mobile infrastructure

• Penetration of new national markets

• Consolidation at national level

• The integration of telecoms into the media

• Deployment of the latest generation networks

• With numerous case studies: ALTICE FRANCE, BT GROUP, DEUTSCHE TELEKOM, ILIAD, LIBERTY GLOBAL, ORANGE, TELEFONICA, TELIA COMPANY, TIM, VODAFONE

5. FORCES AT WORK

• Ranking of the 10 world leaders in the European telecom industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

• Leader's profiles