THE GLOBAL FAST-FOOD INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes in food consumption habits, demographic growth, etc .), the study provides our exclusive analysis of the past evolution of the global fast-food industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Customer journey's digitalisation, increasing the amount of restaurant, development of a green, healthy and responsible offer but also delivery and Click & Collect services enhancement: the report details the growth levers prioritised by the world leaders in the fast-food industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

THE SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

FRAMING AND ENVIRONMENT

FUNDAMENTALS OF THE FAST-FOOD INDUSTRY

Key figures and trends in the sector

Fast-food and out-of-home catering

Leaders' main development axes

Overview of the offer and sales channels

Activity by region

SECTORAL ENVIRONMENT

Overview (PESTEL analysis)

Fundamentals of the fast-food market's environment

Macroeconomic environment

Evolution of consumer spending by region, demographics, food practices and the measures to prevent and combat obesity

THE MARKET AND LEADERS' ACTIVITY

THE GLOBAL OUT-OF-HOME CATERING MARKET

Global market outlets for the catering industry

Major consumer trends

Share of the different segments in value

Evolution of food prices

Evolution of labour costs

LEADERS' ACTIVITY AND PERFORMANCES

Leaders' cumulative revenue (2014-2020)

Leaders' aggregate operating income rate (2014-2020

Activity and individualised performances

Leaders' positioning

COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

Overview (Porter's strengths)

Intra-sectoral competition

Threat of new entrants

Bargaining power of customers

Threat of substitutes

LEADERS' STRATEGIES

Evolution towards a more efficient business model

Increase the number of brand-owned restaurants

Invest in restaurant digitalisation and in the customer journey

Adapt to new consumer trends

Leverage the success of delivery sales and click & collect

With several examples, tables and diagrams

THE FORCES AT WORK

Ranking of the 10 world leaders in the global fast-food industry

Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

SWOT analysis of the 10 leaders

Leader's profiles