THE GLOBAL STEEL INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global steel industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Restructuring, internationalisation, vertical integration, reduction of the carbon footprint: the report details the growth levers prioritised by the world leaders in the steel industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. FRAMING AND ENVIRONMENT

MARKET FUNDAMENTALS

• Scope of the report

• Key trends

• Value chain of the steel industry

• Customer markets

• Market concentration

SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• The importance of state intervention

• The steel trade war

• The Chinese economy

• Urbanisation and the growth of the middle class

• The circular economy in the steel industry

3. THE MARKET AND LEADERS' ACTIVITY

THE GLOBAL STEEL MARKET

• Global crude steel production

• Distribution of steel production by region

• Global production overcapacity

• Raw material prices

• Production prices for steel products

• Global steel demand

• Distribution of demand by region

• Steel industry outlets by zone

• Overview of the construction and automotive industries

• External trade analysis

ACTIVITY AND PERFORMANCE OF LEADERS

• Leaders' cumulative revenue (2015-2020)

• Ranking by revenue

• Leaders' aggregate operating profit rate

• Sales by region

• Individualised activity and performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Overview (Porter's strengths)

• Intra-sectoral competition

• Bargaining power of suppliers (especially iron ore and coal)

• Government's influence

• Threat of substitutes (aluminium, plastic)

LEADERS' STRATEGIES

• Disposal of non-priority assets

• Focus on profitable, high value-added assets

• Vertical integration

• International development

• Consolidation

• Anticipating environmental regulations

• The strategies are illustrated with numerous examples

5. FORCES AT WORK

• Ranking of the 10 world leaders in the global steel industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

• Leader's profiles