THE GLOBAL ALCOHOLIC BEVERAGE INDUSTRY

MARKET ANALYSIS IN THE LIGHT 

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global alcoholic beverages industry and its prospects.

COMPANIES' BUSINESS STRATEGIES

Premiumisation of the beverage portfolio, innovation to expand into new beverage categories, digitalisation, international expansion in high-growth markets: the report details the growth levers prioritised by the world leaders in the alcoholic beverages industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. SUMMARY

Summary

Key slides

3. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

4. THE MARKET AND LEADERS' ACTIVITY

THE SECTOR ENVIRONMENT

• Overview

• Regulatory factors

• Economic factors

• Technological factors

• Ecological factors

• Societal factors

THE GLOBAL ALCOHOLIC DRINKS MARKET

• Overview

• Focus on the American and European markets

• The world beer market

• The global spirits market

• The world wine market

• The low-alcohol drinks market

LEADERS' BUSINESS AND PERFORMANCE

• Recent performances by the leaders

• Individualised activity and performance

5. COMPETITION AND LEADERSHIP STRATEGIES

COMPETITIVE ENVIRONMENT

• Competitive intensity

• Customers' bargaining power

• Bargaining power of suppliers

• Threat of new entrants

LEADERS' STRATEGIES

• Premiumisation

• Digitalisation

• Innovation

6. INTERNATIONAL EXPANSION

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global alcoholic beverages industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• Anheuser-Busch InBev

• Heineken

• Diageo

• Asahi – Boissons alcoolisées

• Pernod Ricard

• Molson Coors

• Carlsberg

• Constellation Brands

• Suntory Alcoholic Bevrages

• LMVH – Vins & Spiritueux

Anheuser-Busch InBev

Heineken

Diageo

Asahi – Boissons alcoolisées

Pernod Ricard

Molson Coors

Carlsberg

Constellation Brands

Suntory Alcoholic Bevrages

LMVH – Vins & Spiritueux