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Analysis of high-potential markets and competition
ADD TO BASKET | 4 500 €ADD TO BASKET | 4 500 €Collection : European Business Insights
Last update : 13/02/2025
Price : 4 500 €
Number of pages : 273 pages
Language : French / English
Format : PDF (immediate availability)
Reference : 24WBPA18
REPORT SCOPE AND MARKET OVERVIEW
The European paper and corrugated packaging market, estimated at nearly €60bn, covers three main segments: corrugated board (67% of the market in value), cardboard boxes (24%), and paper packaging (11%). Germany is the main market, followed by Italy, France, and Spain. Mainly intended for the food packaging sector (over 50% of demand), this industry is characterised by a high concentration around major European groups such as Smurfit Kappa and DS Smith. However, manufacturers favour setting up local operations close to their customers and have industrial sites in most major regions.
Highly dependent on the economic climate, and in particular on food packaging production and manufacturing, the paper and packaging industry in Europe has faced major upheavals in recent years. After a record year in 2022, marked by a sharp rise in activity and a significant improvement in operating performance, the sector suffered a sharp decline in 2023 and 2024. Due to an unprecedented drop in demand and deflationary pressures, the sector's revenue plunged by 11% in two years in Europe.
Today, cardboard and paperboard packaging manufacturers operate in a mature market where growth opportunities are rare. For several years, the industry has been undergoing a phase of consolidation, with an increasing number of mergers and acquisitions across Europe. Cardboard manufacturers have also followed their customers' lead, shifting business operations to Eastern European countries where price and production costs are more competitive, and the local market is dynamic.
One of the key challenges for the paper and cardboard packaging industry is the transition towards a more circular economic model. This shift involves adopting more sustainable packaging solutions—82% of packaging materials are currently recycled—and reducing the carbon footprint of operations. In the food packaging sector, the push to eliminate plastic presents an opportunity for industry leaders to strengthen their positions and attract new customers.
Additionally, the new European regulation on Packaging and Packaging Waste Reduction (PPWR) will come into force in August 2026. By significantly expanding circularity policies, the PPWR is set to reshape the balance within the packaging market. Paper bag and corrugated packaging manufacturers will need to adapt to new sustainability requirements while maintaining cost efficiency.
This report aims at:
Analysing the market and its outlook to 2030
This study provides all the figures you need to understand market trends and dynamics in Europe. As regulations are becoming increasingly restrictive with the publication of the PPWR and economic uncertainties are intensifying, what are the real growth prospects for 2030, by country and by segment? And how will manufacturers' prices and financial performance evolve?
Identifying high-potential regions and countries
Xerfi compiled data for the most attractive European countries in the industry. Using around twenty indicators, it provides an unprecedented insight into the identification of priority business locations. Which markets have the greatest potential? What are the strengths and characteristics of the different countries?
Outlining competition and its evolution
The report provides a detailed analysis of the competition: market share, positioning, geographical positioning, leaders' profile, and a list of the top 200 European companies. Who are the most successful groups? And what are the implications for the consolidation trend?
In around thirty slides, the executive summary gives access to the conclusions of the study on the market outlook to 2030, dynamics of competition and strategic challenges within the industry.
Market drivers and demand indicators : economic situation in Europe and by country, analysis of the impact of the new PPWR regulations, competition from other materials, dynamics of customer markets at European level and by country (agri-food, FMCG, transport/logistics, e-commerce).
The latest market figures for Europe : the size and structure of the paperboard packaging market by country, market dynamics in Europe and in 4 key countries (Germany, Italy, Spain, France).
Indicators for European manufacturers : paper and board packaging production, prices, revenues and financial performance of manufacturers in Europe and in the main countries.
Xerfi's 2030 market and revenue forecasts for manufacturers
The exclusive ranking of the most attractive countries
Country positions and rankings for some twenty competitiveness criteria
The 15 most attractive countries : Germany, Italy, France, Spain, the United Kingdom, Poland, Turkey, the Netherlands, Belgium, Sweden, Austria, the Czech Republic, Romania, Portugal and Hungary.
The forces at work in the European paper and board packaging industry : rankings, market share, financial performance, positioning and location of leading groups
Key operators : DS Smith, Graphic Packaging, International Paper, Mayr-Melnhof, Mondi, Palm, Saica, Smurfit Kappa, Stora Enso, Tetra Laval, VPK Packaging
Top 200 companies in Europe : location, revenue, Ebitda, staff costs
The main European groups analysed
BILLERUDKORSNÄS
DS SMITH
GRAPHIC PACKAGING
HOLMEN
INTERNATIONAL PAPER
MAYR-MELNHOF
MONDI
PALM
PROGROUP
SAICA
SCHUMACHER PACKAGING
SIG COMBIBLOC
SMURFIT KAPPA
STORA ENSO
TETRA LAVAL
VPK PACKAGING
Top 200 companies
ABRISO-JIFFY
ALIER SA
ALLARD EMBALLAGES
ANTONIO SADA & FIGLI
APIS
AQUILA BRZEG
AQUILA RADOMSKO
AQUILA WRZESNIA
AVANCE CARTON ONDULADO
BART
CARTOGRAFICA VENETA
CARTONAJES BERNABEU
CARTONAJES DE LA PLANA
CARTONAJES INTERNATIONAL
CARTONAJES LEVANTE
CARTONAJES M PETIT
CARTONAJES UNION
CARTONNAGE LAMMERANT
CARTONNERIE GONDARDENNES
CELTA
CEPAC
CIE EUROPEENNE EMBALLAGE ROBERT SCHISLER
DANIEL AGUILO PANISELLO SOCIEDAD ANONIMA
DE JONG VERPAKKING
DELKESKAMP VERPACKUNGSWERKE
DEUTSCHE BENKERT
DONAUWELL WELLPAPPE VERPACKUNGSGESELLSCHAFT
DS SMITH BULGARIA
DS SMITH CORRUGATED PACKAGING
DS SMITH HELLAS SOLE SINGLE MEMBER
DS SMITH PACKAGING ATLANTIQUE
DS SMITH PACKAGING AUSTRIA
DS SMITH PACKAGING BELGIUM
DS SMITH PACKAGING BRETAGNE
DS SMITH PACKAGING CONSUMER
DS SMITH PACKAGING CONTOIRE-HAMEL
DS SMITH PACKAGING CZECH REPUBLIC
DS SMITH PACKAGING DENMARK A/S
DS SMITH PACKAGING DEUTSCHLAND
DS SMITH PACKAGING DURTAL
DS SMITH PACKAGING FINLAND OY
DS SMITH PACKAGING ITALIA
DS SMITH PACKAGING
DS SMITH PACKAGING MADRID
DS SMITH PACKAGING NORD-EST
DS SMITH PACKAGING PENEDES
DS SMITH PACKAGING Portugal
DS SMITH PACKAGING SEINE NORMANDIE
DS SMITH PACKAGING SUD-EST
DS SMITH PACKAGING SUD-OUEST
DS SMITH PACKAGING SWEDEN AB
DS SMITH PACKAGING VELIN
DS SMITH POLSKA
DS SMITH SLOVENIJA, PODJETJE ZA PREDELAVO VALOVITEGA KARTONA
DUNAPACK PAPIR ES CSOMAGOLOANYAG KORLATOLT FELELOSSEGU TARSASAG
DUNAPACK RAMBOX PRODIMPEX
EMBALAJES PETIT
ENVASES DURA
ENVASES PETIT
EUROBOX POLSKA
EUROPACK
EUROWELL
FEPA
FINIECO - INDUSTRIA E COMERCIO DE EMBALAGENS
FIORINI INTERNATIONAL ITALIA
FORESCO PACKAGING
G + G PREISSER VERPACKUNGEN NACH MASS
GASCOGNE SACS
GATNER PACKAGING
GAULT ET FREMONT
GHELFI ONDULATI
GISSLER & PASS
GLOMMA PAPP AS
GOLFKARTON SOENEN
GPACK
GPI BERLIN
GPI FRANKFURT & AUGSBURG
GPI GRAZ
GPI KRAKOW
GPI SYSTEMS
GRAFOBAL, AKCIOVA SPOLOCNOST
GRAPHIC PACKAGING INTERNATIONAL BARDON
GRAPHIC PACKAGING INTERNATIONAL EUROPE UK
GRAPHIC PACKAGING INTERNATIONAL GATESHEAD
GRAPHIC PACKAGING INTERNATIONAL
GRUPO CONSIST
HINOJOSA PACKAGING
HUHTAMAKI FOODSERVICE DELTA
HUHTAMAKI FOODSERVICE POLAND
ICOM
IMBAL CARTON
IMBALLAGGI PIEMONTESI
INFINITY GLOBAL EUROPE
INNOVA GROUP - STABILIMENTO DI CAINO
INTERNATIONAL PAPER CHALON
INTERNATIONAL PAPER ESPALY
INTERNATIONAL PAPER SAINT-AMAND
KARTON-PAK
LEOPOLD
LIC PACKAGING
LIEBENSTEINER KARTONAGENWERK
MM NEUPACK
MM PACKAGING FRANCE
MM PACKAGING ROMANIA
MM PREMIUM VIENNA
MMP NEUPACK POLSKA
MMP PACKETIS
MODEL OBALY
MODEL OPAKOWANIA
MONDI BUPAK
MONDI CORRUGATED SWIECIE
MONDI POPERINGE
MONDI SIMET
MONDI WARSZAWA
MOSBURGER
MULTI PACKAGING SOLUTIONS
MULTI PACKAGING SOLUTIONS UK
NATRON-HAYAT MAGLAJ
NETBOX GROUP
NOVA DS SMITH EMBALAGEM
ONDUCART
ONDULATI NORDEST
ONDULATI SANTERNO
ONDULATO PICENO
ONDUPACK
PACKNERS
PACKWELL
PROGROUP BOARD
PUSTERLA 1880 FRANCE
R.D.M. ARNSBERG
RELIFE PAPER PACKAGING
ROMCARTON
RONDOCARTON
ROSSMANN
S. SHEARD & SON
SACCHETTIFICIO NAZIONALE G. CORAZZA
SAICA PACK EL
SAICA PACK FRANCE
SAICA PACK ITALIA
SAICA PACK Portugal
SAICA PACK SL
SAICA PACK UK
SCATOLIFICIO ONDULKART
SCHOELLERSHAMMER
SCHUR PACK DENMARK A/S
SEDA GERMANY
SEDA ITALY
SEDA UK
SICAL
SIFA
SIG COMBIBLOC
SMURFIT KAPPA ACQUISITIONS UN COMPANY
SMURFIT KAPPA AVALA ADA DOO
SMURFIT KAPPA CARTOMILLS
SMURFIT KAPPA CONTAINER SL
SMURFIT KAPPA ESPANA
SMURFIT KAPPA FRANCE
SMURFIT KAPPA HUELVA
SMURFIT KAPPA IBEROAMERICANA
SMURFIT KAPPA ITALIA
SMURFIT KAPPA NAVARRA
SMURFIT KAPPA OBALY STUROVO
SMURFIT KAPPA PACKAGING AUSTRIA
SMURFIT KAPPA POLSKA
SMURFIT KAPPA SVERIGE
SMURFIT KAPPA TURNHOUT
SMURFIT KAPPA UK
SOC FRANCAISE FABRICAT PAPIERS ONDULES
SOLIDUS SOLUTIONS BELGIUM
SONOCO CONSUMER PRODUCTS MECHELEN
SPRICK BIELEFELDER PAPIER- UND WELLPAPPENWERKE & CO.
STI PETOFI NYOMDA KORLATOLT FELELOSSEGU TARSASAG
STORA ENSO DE HOOP
STORA ENSO PACKAGING
STRAUB-VERPACKUNGEN
TETRA PAK CARTA
TETRA PAK PACKAGING MATERIAL PRODUCTION
TETRA PAK PRODUCTION DOO BEOGRAD
TFP
THIMM OBALY
TOPPAZZINI
TOSCANA ONDULATI
TREVIKART
TRICOR PACKAGING & LOGISTICS
TRICOR PACKAGING SYSTEMS
TRYPILSKYI PAKUVALNYI KOMBINAT TOV
VAN GENECHTEN BIERMANS
VEGABAJA PACKAGING
VG NICOLAUS
VPK CORRUGATING
VPK PACKAGING
VPK PACKAGING AB
VPK PACKAGING AS
VPK PACKAGING LTD
WELTON BIBBY AND BARON
WERNER KENKEL
Tab 1 Main outlets for corrugated board, flat cardboard, and paper bag manufacturers
Tab 2 Market share trends for different types of packaging in Europe (volume and value)
Tab 3 Carbon footprint of different types of packaging
Tab 4 Decarbonisation trajectory and target for the corrugated board sector in Europe
Tab 5 Recycling rate for paper and cardboard packaging in Europe
Tab 6 Trends in activity of the food industries and main producing countries
Tab 7 Trends in the consumer goods industry and main producing countries
Tab 8 Trends in freight transport in Europe
Tab 9 Evolution of the B2C e-commerce market in Europe and share of e-shoppers across the continent
Tab 10 GDP growth in volume in major European countries by 2030
Tab 11 Evolution of the European population by country between 2024 and 2030
Tab 12 Macroeconomic scenario for Germany, Italy, Spain, and France
Tab 13 Density of the manufacturing industry in Europe
Tab 14 Logistic Performance Index 2023
Tab 15 Average electricity and gas prices for businesses
Tab 16 Average effective corporate tax rate
Tab 17 Job vacancy rate in the manufacturing industries
Tab 18 Wage-adjusted labor productivity by country in the paper and board packaging industry
Tab 19 Overview of country attractiveness scoring for paper and board packaging manufacturers
Tab 20 Evolution of the number of companies in the paper and board packaging industry by country
Tab 21 Evolution of employment in the paper and board packaging industry by country
Tab 22 Average workforce per company in the paper and board packaging industry by country
Tab 23 Average revenue per company in the paper and board packaging manufacturing sector
Tab 24 Market concentration of paper and board packaging manufacturing in Europe by group
Tab 25 Market weight of the top four groups in the paper and board packaging industry in Europe
Tab 26 Number of large companies in the paper and board packaging manufacturing sector
Tab 27 Main manufacturers of recycled paperboard in Europe
Tab 28 Main exporting and importing countries of recycled paperboard
Tab 29 Market size of paper and board packaging by country (volume and value)
Tab 30 Market structure of paper and board packaging by country and by segment (volume)
Tab 31 Share of imports in the paper and board packaging market by country
Tab 32 Growth of the paper and board packaging market in Europe
Tab 33 Focus on the evolution of the paper and board packaging market in Germany, Italy, Spain, and France
Tab 34 Main paper and board packaging producing countries in Europe
Tab 35 Main exporting and importing countries of paper and board packaging
Tab 36 Share of export revenue in the paper and board packaging industry
Tab 37 Structure of paper and board packaging production in major European countries
Tab 38 Evolution of paper and board packaging production in Europe
Tab 39 Producer prices for pulp, paper, board, and recycled paperboard
Tab 40 Producer prices of paper and board packaging in major European countries
Tab 41 Revenue of the European paper and board packaging industry by segment
Tab 42 Compound annual growth rate (CAGR) of paper and board packaging industry revenue in Europe by segment
Tab 43 Top 20 global leaders in the paper and board packaging industry (2023-2024)
Tab 44 European revenue of leading groups in the paper and board packaging industry
Tab 45 Financial performance of European leaders in the paper and board packaging industry
Tab 46 Geographical presence of leading groups in Europe by major region
Tab 47 Market share evolution of leading paper and board packaging groups in Europe
Tab 48 Evolution of operating performance (EBITDA) of European leaders in the paper and board packaging industry
Tab 49 Evolution of financial performance (net profit) of European leaders in the paper and board packaging industry
Tab 50 Revenue breakdown of leading groups by geographic area
Tab 51 Revenue breakdown of leading groups by business activity
Tab 52 Ranking and financial ratios of the top 200 European companies in the paper and board packaging manufacturing sector
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