THE GLOBAL LUXURY GOODS INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global luxury goods industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

Building well-known brands, digitalisation, value chain integration, commitment to the second-hand market, innovation and investment in production capacity... : the report details the growth levers prioritised by the world leaders in the luxury goods industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. SECTOR FUNDAMENTALS

OVERVIEW

BUSINESS FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

THE SECTOR ENVIRONMENT

• Overview (PESTEL analysis)

• Economic factors

• Socio-political factors

• Socio-demographic factors

• Technological factors

THE GLOBAL LUXURY GOODS MARKET

• The global luxury goods industry

• Demand

• Supply

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Geographic presence

• Individualised activity and performances

4. COMPETITION AND LEADERSHIP STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Intra-sector competition

• Threat of new entrants

• Threat of substitutes

• Public authorities

• Bargaining power of clients

• Bargaining power of suppliers

LEADERS' STRATEGIES

• Overview

• The omnichannel shift

• Digital strategies

• The potential of artificial intelligence

• Brand development

• Communication via social networks

• Shop management

• Strengthening its position in luxury

• Buyouts, acquisitions and partnerships

• Focusing on the Chinese market

• Expanding production capacity and sales network

• Innovating and diversifying

• Expanding and investing in growth

• Securing supplies

• Exploiting the second-hand market

5. SOURCES

6. APPENDICES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global luxury goods industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• LVMH

• Kering

• Richemont

• Chanel

• Estée Lauder

• L'Oréal

• Hermès International

• Chow Tai Fook Jewellery Group

• PVH

• Swatch Group