THE EUROPEAN REAL ESTATE DEVELOPMENT AND RELATED SERVICES

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global real estate industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

Diversification of activities and services, improvement of the user experience, promotion of sustainable housing, digitalization : the report details the growth levers prioritised by the world leaders in the real estate industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

MARKET FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview

• Public authorities

• Ecology

• Technology

• Socio-cultural trends

THE EUROPEAN REAL ESTATE MARKET

• Economic environment

• Financial environment

• Construction

• Supply

• Demand

• Prices

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Individualised activity and performance

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• The

• Intra-sectoral competition

• New entrants

• Bargaining power of substitutes

• Bargaining power of suppliers

• Groups' positioning

• Positioning in real estate

• Degree of concentration in the real estate industry

LEADERS' STRATEGIES

• Overview

• Diversification

• Managed property

• Mixed projects

• Improving user experience

• Promoting sustainable housing

• Deployment of ESG principles

• Focus on wood-based construction

• The second hand market

• Digitalisation

• Develop and invest in growth

• Acquisition and partnerships

• Internationalisation

• Searching for new investors

• Adapting to cost inflation

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global real estate industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• AROUNDTOWN

• CBRE

• COVIVIO

• CUSHMAN & WAKEFIELD

• JLL

• KLÉPIERRE

• PATRIZIA

• SAVILLS

• UNIBAIL RODAMCO-WESTFIELD

• VONOVIA

AROUNDTOWN

CBRE

COVIVIO

CUSHMAN & WAKEFIELD

JLL

KLÉPIERRE

PATRIZIA

SAVILLS

UNIBAIL RODAMCO-WESTFIELD

VONOVIA